Thank you for sharing your vision on the future of AI, and how this intermingles with the Economy of creativity. I like the idea of involving ‘red’ teams to evaluate both potential opportunities, and risks.

I wonder if you considered the more general topic of the future of work in the era of AI? And what about the bigger picture, in other words, what is the utter goal of implementing AI as it is?

There are, obviously, two completely different scenarios. One, where AI serves the majority of humanity is positive, but the other one is that AI is serving the smallest portion of mankind even more preserving the harsh division between the two. And the second scenario has more chances to become reality if we are not able to redefine the area of problem statement per se (which is the core of design thinking as we all know).

AI will completely redefine the notion of ‘work’: '45m workers, or ~28% of the entire American workforce, would lose their jobs to automation by 2030' (McKinsey). We can imagine that this progression will even be harder by 2035.

The issue now is not creating even more ‘hyper-personalized’, or ‘magical, or whatever customer experience. The problem is how to create new kinds of jobs where humans might outperform algorithms. Otherwise, there will be no market whom we could offer this magical AI CX...